RiskTools.ai Brand Guidelines
These guidelines define how RiskTools.ai should appear, sound, and be referenced across websites, partner material, sales collateral, press, social media, and product visuals.
Written Permission Required
RiskTools.ai names, logos, product screenshots, product visuals, brand graphics, marketing claims, and related materials may only be used with prior written permission from RiskTools.ai. These guidelines are a reference, not a license. Do not imply endorsement, partnership, certification, or sponsorship unless that permission is explicitly granted in writing.
Brand Foundation
Brand name: RiskTools.ai
Slogan: Loss Control Just Got Easier
Mission: RiskTools helps insurers, brokers, risk managers, and facilities teams turn loss control work into clear, auditable action by simplifying impairment reporting, recommendation tracking, notifications, and compliance records.
Positioning: Purpose-built loss control software for complex insurance programs and facility operations.
Colors
Deep navy
#0B1120
Primary background
Charcoal navy
#111827
Sections and cards
RiskTools blue
#3B82F6
Primary actions and accents
Action blue
#2563EB
Button hover states
Signal cyan
#22D3EE
Secondary data highlights
Success green
#10B981
Completion and positive status
Warning amber
#F59E0B
Impaired, delayed, attention states
Slate gray
#9CA3AF
Supporting body copy
Typography
Primary font: Work Sans
Headings use Work Sans at 700-900 weight with direct, operational language.
Paragraphs use Work Sans at 400-500 weight. Keep body copy concise and concrete.
UI labels use Work Sans at 600-700 weight with clear nouns and action verbs.
Brand Language
RiskTools should sound calm, expert, and operational, like a senior loss control professional who understands insurance complexity and respects field teams.
- Loss control just got easier
- Fire protection impairment management
- Recommendation tracking
- Audit-ready records
- Notifications and escalation
- Close the loop
- Built for insurers, brokers, risk managers, and facilities teams
Products
- Fire Protection Impairment Management
- Recommendation Tracking
- Loss Estimates
- Values Trending and Benchmarking
- Underwriting Reports
Graphics
Use polished interface imagery, dashboard panels, data visualizations, status cards, facility operations photography, and simple lucide-style icons. Avoid emoji-based graphics, cartoon mascots, fake badges, and generic AI imagery.